News & Events >>StructuredWeb Announces A New Partnership With Comstor To Deliver Ready-To-Execute Marketing Tools In Support Of Cisco Resellers
Secaucus, NJ -January 3, 2011 – StructuredWeb, a leading provider of ready-to-execute marketing tools for small businesses, announced today a new partnership with Comstor, a Westcon Group, Inc. company and the largest distributor of Cisco products worldwide. The new partnership positions StructuredWeb as the technology platform behind the new, innovative Comstor Marketing Services program. The new Comstor Marketing Services program is designed to help Comstor resellers build and accelerate their Cisco sales funnel using a portfolio of marketing execution tools delivered on a software-as-a-service platform.
“Our resellers are always looking for more efficient ways to reach out to prospective customers and to generate qualified leads for their Cisco portfolio. Our new Comstor Marketing Services solutions, powered by StructuredWeb, are designed from the ground up to do exactly that while minimizing the time and effort required to execute the right mix of marketing tactics.” said Michael Hopfinger, U.S. Marketing Director at Comstor.
Comstor resellers are offered a wide variety of execution-ready marketing tools, grouped in five solution areas: Websites, eCommerce, eCatalogs, Marketing Tools and Customer Relationship Management. Powered by StructuredWeb, these solutions bring powerful, easy-to-use marketing tools within the reach of small to midsized resellers, while keeping costs low and predictable in this difficult economic environment.
“We are very excited about this announcement and the opportunity to bring what is already a highly effective partnership with Comstor, to a whole new level” said Daniel Nissan, Founder and CEO of StructuredWeb. “ Our technology has been optimized over the last 10 years to support national/global brands and their channel partners, in targeted vertical industries. At it’s simplest form, the StructuredWeb platform delivers easy execution of marketing campaigns using pre-designed creative assets, collection and management of leads from multiple campaigns into a single repository, and detailed reports and analytics to ensure that marketing investments across vendors, distributors and resellers are fully optimized.”
StructuredWeb solutions feature:
Custom websites with syndicated product catalogs for rich content and search engine optimization, and eCommerce capabilities to extend the reach of the sales force.
Syndicated, hands-free search and web banner campaigns through Google.
Incoming leads consolidation, distribution and management across internal and external marketing efforts, for 360-degree visibility.
Small business-optimized CRM solution, tightly integrated with leads management.
Low, predictable monthly fees based on a software-as-a-service pricing model.
Single, unified platform and shared database to ensure seamless data flow between the different solution areas.
As Nick Panayi, President of StructuredWeb points out, “The StructuredWeb platform is a marketing execution engine that enables partners to seamlessly and consistently execute effective marketing campaigns, using deep industry expertise, best-in-breed technology and vendor-sourced creative assets. Our partnership with Comstor brings out the best in what our platform has to offer. We are very excited to see Comstor Marketing Services positioned as a go-to destination for participating Cisco resellers.”
For More Information
About StructuredWeb
StructuredWeb is the leading provider of pre-configured, ready-to-execute marketing solutions in targeted vertical industries. The company provides small and medium businesses the tools to cost-effectively build and accelerate highly qualified sales funnel using powerful, industry relevant marketing execution tools delivered on an all-inclusive software-as-a-service platform.
For more information visit www.structuredweb.com
About Westcon Group
Westcon Group, Inc. is the leading specialty distributor in data center, networking, security, mobility and convergence for the market’s premier technology vendors, including Cisco, Avaya, Brocade, Check Point, HP ArcSight, Polycom and RSA. Through its Cisco-dedicated Comstor business unit – as well as Westcon Convergence and Westcon Security business practices -- Westcon Group sells products and services to resellers, systems integrators and service providers. Westcon Group has particular expertise in the convergence of voice, data and video applications and technologies, including Voice-over-Internet-Protocol (VoIP), security for networking and communications systems, remote access, Internet and e-business, virtual private networks, videoconferencing and wireless connectivity. For more information, visit www.westcongroup.com.
